Podcast monetization company Acast is launching a new way for publishers to put their podcasts behind a paywall.
Until now, podcasts have not been well-suited to subscription paywalls, due to the fact that they’re distributed via RSS feeds that can be accessed by any podcast player. So instead we’ve seen workarounds like Substack building a web-based audio player and TechCrunch releasing all our podcasts free while putting transcripts behind the Extra Crunch paywall.
And then there’s Luminary, the subscription podcast app that’s faced serious backlash for including unaffiliated podcasts in a way that some podcasters suspect it was re-hosting their audio files. (The company says it wasn’t doing that.)
With Acast Access, on the other hand, publishers should be able to create versions of their podcasts that are only available to subscribers, but are still accessible from any app.
Chief Product Officer Johan Billgren said that Acast … Read the rest