The campaign has already exceeded 400 million impressions globally.
But a behind-the-scenes video explains how the video was made:
The campaign was a joint collaboration between RG/A, Ridley Scott Associates and the clever video startup Synthesia, for Malaria No More.
And it turns out, there’s a huge commercial imperative over this cool technology.
Video production today is highly unscaleable. It’s a physical process with many cameras, many studios and many actors. Once a marketing, product or entertainment video has been shot, it’s very difficult to quickly and affordably edit the creative or translate into different languages.
As co-founder Victor Riparbelli Rasmussen tells me: “We believe generating semi or fully artificial video is more efficient. This digital creation process is already the industry standard … Read the rest