Category: adsense

June 5, 2019 Off

Google appeals $1.7BN EU AdSense antitrust fine

By Jill T Frey

Like clockwork, Google has filed a legal appeal against the €1.49 billion ($1.7BN) antitrust penalty the European Commission slapped on its search ad brokering business three months ago.

The Telegraph reported late yesterday that the appeal had been lodged in the General Court of the European Union in Brussels.

A Google spokesperson confirmed the appeal has been filed but declined to comment further.

Reached for comment, a Commission spokesperson told us: “The Commission will defend its decision in Court.”

The AdSense antitrust decision is the third fine for Google under the Commission’s current antitrust chief, Margrethe Vestager — who also issued a $5BN penalty for anti-competitive behaviors attached to Android last summer; following a $2.7BN fine for Google Shopping antitrust violations, in mid 2017.

Google is appealing both earlier penalties but has also made changes to how it operates Google Shopping and Android in Europe in the … Read the rest

May 24, 2019 Off

How to see another company’s growth tactics and try them yourself

By Jill T Frey

Every company’s online acquisition strategy is out in the open. If you know where to look.

This post shows you exactly where to look, and how to reverse engineer their growth tactics.

Why is this important? Competitive analysis de-risks your own growth experiments: You find the best growth ideas to adopt and the worst ones to avoid.

First, a warning: Your goal is not to repurpose another company’s hard work. That makes you a thief. Your goal is to identify other companies who face the same growth challenges as you, then to study their approaches … Read the rest