The past year has seen Spotify embark on a series of acquisitions to beef up its service, particularly on podcast content. Now it is the turn of SoundCloud, another European music startup — albeit one that had lost its way in recent years — to go deal-making: the Berlin-based company has picked up Repost Network, a service that helps artists get the most out of SoundCloud.
The deal is undisclosed and it actually was announced last week, although it was not widely reported — perhaps an anecdotal sign of SoundCloud’s position as a relative outsider in today’s streaming market.
Once a pioneer of online distribution for artists, it has watched Sweden-headquartered Spotify takes its service global with a total audience of over 200 million monthly listeners. The competition includes services from Apple and Google as well as the likes of Pandora, Deezer and Jay-Z-owned Tidal.
Soundcloud had its … Read the rest