Category: appsee

May 13, 2019 Off

ServiceNow acquihires mobile analytics startup Appsee

By Jill T Frey

In a carefully framed deal, ServiceNow announced this morning that it has acquired the intellectual property and key personnel of mobile analytics company, Appsee for an undisclosed price. Under the terms of the deal, the co-founders and R&D team will be joining ServiceNow after the deal closes.

It’s worth noting that ServiceNow did not acquire Appsee’s customers, and the company is expected to wind down its existing business over the next 12 months.

Appsee provides more than pure numerical analytics. As the name it implies, it lets developers see what the user is seeing by recording an interaction and seeing what went right or wrong as the person used the program.

GIF courtesy of Appsee.

ServiceNow wants to take that functionality and incorporate it into its Now Platform, which enables customers to create customized service applications for their businesses, or use mobile applications it has created out of the box.… Read the rest