Category: ars-technica

May 9, 2019 Off

Meet ‘The Prepared,’ the media company pitching disaster preparedness for everyone

By Jill T Frey

A little over two years ago, The New Yorker ran a story about the survivalism craze sweeping Silicon Valley. The moneyed elite behind the tools of convenience that make modern life were, it turned out, making detailed contingency plans for the collapse of the civilization they’d help architect.

Now, there’s a media company for that.

The Prepared, a new site launched a little over a year ago by three men — two who have their own ties to the tech world — is aiming to make the world of survivalism more approachable to a wide audience.

Taking away the stigma or stereotype of lone wolves hoarding caches of weapons and food and waiting for the zombie apocalypse, The Prepared bills itself as a sort of scouting class for adults — if the Scouts BSA and Girl Scouts posed the question, “Should You Worry About EMPs?

As John … Read the rest