Tinder is preparing to launch a version of its popular dating app aimed at users in emerging markets. The app, which will be called “Tinder Lite,” offers a smaller, more lightweight version of the current flagship app, the company says. Smaller app size is a defining characteristic of most of today’s “Lite” apps, which are specifically focused on addressing the unique needs of users in areas where data usage, bandwidth and storage space is a concern.
Most major tech companies now offer “Lite” apps for the large and rapidly growing online user base coming from these emerging markets — and specifically India, as of late.
For example, Google has a full suite of lightweight “Go”-branded apps, like Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go and Google Assistant Go. There’s also Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, … Read the rest