Category: Asto

May 3, 2019 Off

Asto, the bookkeeping app from Santander, adds invoice financing for freelancers and SMEs

By Jill T Frey

Asto, the Santander-owned “upstart” developing financial tools for freelancers and SMEs, is adding invoice financing to its bookkeeping app.

The new offering, which potentially opens up so-called “micro-financing” to a much broader business market, comes hot on the heels of Santander Group acquiring Albert, an invoicing and expenses app for freelancers and micro-businesses. Albert’s functionality has now been integrated into Asto, with Albert co-founder Ivo Weevers becoming Asto’s chief product and design officer.

In a call, Weevers described Asto’s mission as wanting to create a “full stack of financial services for self-employed people [and other micro businesses].” Financial services for SMEs is a “huge, fast-growing market,” he says, adding that “Asto is innovating on the bookkeeping side, [while] other players on the market are working on the bank account side.”

“A lot of people are struggling with trying to understand and get access to finances that might help them … Read the rest