Mercedes-Benz is expanding a pilot subscription service that lets users switch between different luxury models to a third U.S. city a year after launching in Nashville and Philadelphia.
The pilot is another example of how automakers are experimenting — with mixed levels of success — with different ways to make money beyond producing and selling cars, trucks and SUVs. Cadillac, Volvo, Porsche and Audi have also launched subscription plans. Cadillac shuttered its service after a year; it’s recently announced plans to re-launch the service, but this time involving dealers more.
The luxury automaker, which is owned by Daimler, plans to bring its so-called “Mercedes-Benz Collection” to Atlanta, the same city where its U.S. headquarters are located. Clutch Technologies will continue to operate the subscription platform. That’s the same city where Porsche initially launched its subscription service.
Mercedes also plans to test a new subscription tier in Atlanta that … Read the rest