Ticketmaster is turning to new technology to help fight ticket fraud. The ticketing giant today unveiled its next-generation digital tickets, “Safetix,” which are tied to the ticket holder’s mobile device through an encrypted barcode that automatically refreshes every few seconds. The tickets will also support NFC technology, allowing fans to enter venues through a “tap and go” experience.
The company says ticket holders will later this year be able to add their contactless ticket to Apple Wallet, so they can enter a venue with their iPhone or Apple Watch. This will also involve the use of proximity-based technology which automatically selects the tickets when the phone is held near the ticket reader.
Apple and Ticketmaster already tested SafeTix this month during the fintech conference Transact, Ticketmaster says. SafeTix, it says, is the first time it has ever rolled out NFC-based ticketing at scale.
The combination of new technologies is meant … Read the rest