Lee held a similar role at Maker Studios before its acquisition by Disney, and he also founded the New York-based accelerator SKIG. Group Nine — which was created by the merger of Thrillist, NowThis Media, The Dodo and Discovery-owned Seeker — says Lee’s job will include licensing, merchandising, affiliate advertising and direct-to-consumer products.
“Group Nine has some of the most loved and impactful brands, coupled with the ability to leverage a host of deeply powerful insights,” Lee said in a statement. “I believe we are uniquely positioned to make huge strides in this space and can’t wait to get started.”
When I met with Group Nine CEO Ben Lerer earlier this year, he laid out his vision for the company moving forward.
“We’re successfully building brands — not to be distributed over a paid … Read the rest