Category: big data

June 10, 2019 Off

With Tableau and Mulesoft, Salesforce gains full view of enterprise data

By Jill T Frey

Back in the 2010 timeframe, it was common to say that content was king, but after watching Google buy Looker for $2.6 billion last week and Salesforce nab Tableau for $15.7 billion this morning, it’s clear that data has ascended to the throne in a business context.

We have been hearing about Big Data for years, but we’ve probably reached a point in 2019 where the data onslaught is really having an impact on business. If you can find the key data nuggets in the big data pile, it can clearly be a competitive advantage, and companies like Google and Salesforce are pulling out their checkbooks to make sure they are in a position to help you out.

While Google, as a cloud infrastructure vendor, is trying to help companies on its platform and across the cloud understand and visualize all that data, Salesforce as a SaaS vendor might have … Read the rest

May 23, 2019 Off

Automakers have a choice: Become data companies or become irrelevant

By Jill T Frey

While Bezos amassed billions, Apple took over our culture, Google became ubiquitous and software ate the world, the automotive industry needed a bailout. Since then, they have more or less recovered, but they are no longer the undisputed titans of American industry. That title now belongs to companies that traffic in data, and the FAANGs of the world have their digital fingers on the pulse of what moves us.

However, not all hope is lost for the old auto titans. Cars are here to stay, whether they have drivers or not. Automakers can ensure their seat at the table … Read the rest