Category: blackbird ventures

May 17, 2019 Off

Australia’s design unicorn, Canva, picks up two free image-sharing services, and launches new photo product

By Jill T Frey

Canva, the design and publishing platform taking on Adobe, PowerPoint and others, has acquired the free stock image providers Pexels and Pixabay and launched a new subscription service for its premium image marketplace, Photos Unlimited.

Taken together, the new strategic moves represent a concerted effort by the company to add more graphic options to its design toolkit.

“With over 1 million images downloaded over 500 million times on their platforms combined, both Pexels and Pixabay have proven that there is a huge demand for free, quality content from small businesses, social media marketers and others — not just from designers and companies with big budgets,” said Canva chief executive Melanie Perkins, in a statement.

Perkins declined to disclose how much Canva spent on the two stock image services.

As a result of the acquisition, Canva users will have access to Pexels and Pixabay’s images through the Canva platform … Read the rest