Every so often, a big corporation manages to play the news cycle just right. Generally such things aren’t recommended and can fairly easily backfire, but the MillerCoors-owned Blue Moon Brewery would have been silly not to have capitalized on yesterday’s big announcement from Jeff Bezos’s Blue Origin.
The company fired off a silly tweet yesterday and is doubling down with the announcement of a limited edition keg “inspired” by the newly announced Blue Moon lunar lander. It’s set for a release in July, to coincide with the 50th anniversary of the Apollo 11 moon landing.
As for what it will look like — the above is clearly just a mock-up. One assumes Bezos and co. will have to play along if the thing is going to look like Blue Origin’s model, with a couple of taps up … Read the rest