Category: blue moon

May 10, 2019 Off

Blue Moon Brewing is capitalizing on Bezos’ news with a lunar lander keg

By Jill T Frey

Every so often, a big corporation manages to play the news cycle just right. Generally such things aren’t recommended and can fairly easily backfire, but the MillerCoors-owned Blue Moon Brewery would have been silly not to have capitalized on yesterday’s big announcement from Jeff Bezos’s Blue Origin.

The company fired off a silly tweet yesterday and is doubling down with the announcement of a limited edition keg “inspired” by the newly announced Blue Moon lunar lander. It’s set for a release in July, to coincide with the 50th anniversary of the Apollo 11 moon landing.

As for what it will look like — the above is clearly just a mock-up. One assumes Bezos and co. will have to play along if the thing is going to look like Blue Origin’s model, with a couple of taps up … Read the rest

May 10, 2019 Off

Watch Jeff Bezos unveil his grand space plans here

By Jill T Frey

Grizzled TechCrunch reporter Matt Burns was onsite at yesterday’s big Blue Origin reveal, but if you’re reading this right now, odds are you weren’t. It was a small gathering, and Jeff Bezos, who tends to be fairly secret for such a public billionaire, opted not to live stream the fairly intimate press conference.

The full event is now online, however. You can check that out right here:

The TLDW of all of it is that, well, Earth f*****g rules, man. It’s totally the best planet in the solar system, at least so far as sustaining life is concerned. As such, we’re going to be dependent on this little blue marble for a long while, even as human population and energy consumption push its resources to the brink.

Bezos unveiled some pretty sci-fi sounding plans for off-world industries. In the meantime, however, Blue Origin says it can help the U.S. … Read the rest