WarnerMedia’s plans for a three-tiered streaming service appear to be in flux. The AT&T-owned company is reportedly scrapping that idea and opting instead to offer HBO, Cinemax and the library of Warner Bros. content in a single subscription service that would cost between $16 and $17 a month, The Wall Street Journal reported, citing unnamed sources.
The service would first be offered as a beta product later this year and could be offered broadly as early as next March.
TechCrunch will update the article if WarnerMedia responds to a request for comment.
This latest development follows a number of changes over at WarnerMedia, including the departure of HBO CEO Richard Pleper and Turner president David Levy.
Former NBC Entertainment chairman Bob Greenblatt has joined as chairman of WarnerMedia Entertainment and Direct-to-Consumer, putting him in charge of HBO, TBS, truTV and the WarnerMedia streaming service.