Jessica Powell, Google’s former head of PR from 2012-2018 (years in which Google required a not-insignificant amount of PR leadership), is now a rock star writer whose 2018 debut book, The Big Disruption: A Totally Fictional But Essentially True Silicon Valley Story, was the first novel published by Medium.
I recently spoke with Powell for this series on the ethics of technology, because The Big Disruption, for all its manic energy and a playfulness at times bordering on sci-fi sitcom level-absurdity, should be viewed as a key work in the emerging field of tech ethics. In scenes like the one that begins below, her comic timing and characters help us see how “disruptive” technologies may not so much change humanity, as reveal it.
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As a product manager, you are tasked with leading a team and bringing an idea to life. You are the visionary who must direct not