Causes grew to a jaw-dropping 200 million users as one of the first 10 Facebook platform apps. Started by Facebook co-founder Sean Parker, it was meant to turn a generation into activists and philanthropists. Causes acquired Votizen to augment shallow clicktivism with a way to remind friends to vote. But after Facebook went mobile and the web platform waned, Parker arranged Causes’ sale to his newer civic tech effort Brigade, for which he’d led a $9.3 million Series A and later fed more money. Brigade’s ballot guide was used by 250,000 people in the 2016 election, leading to 5 million Get Out The Vote messages sent, but the startup’s apps for connecting with campaigns or debating political issues never went viral like Causes.
Now both Causes’ and Brigade’s stories are coming to an end. In February, we caught wind of Brigade selling off its high-grade engineering team to Pinterest… Read the rest