Category: car dealership

May 23, 2019 Off

Automakers have a choice: Become data companies or become irrelevant

By Jill T Frey

While Bezos amassed billions, Apple took over our culture, Google became ubiquitous and software ate the world, the automotive industry needed a bailout. Since then, they have more or less recovered, but they are no longer the undisputed titans of American industry. That title now belongs to companies that traffic in data, and the FAANGs of the world have their digital fingers on the pulse of what moves us.

However, not all hope is lost for the old auto titans. Cars are here to stay, whether they have drivers or not. Automakers can ensure their seat at the table … Read the rest