Today, the Android platform sees more app downloads than iOS, but Apple’s App Store continually dominates in terms of revenue. Now, Google is aiming to narrow the revenue gap by introducing a new way for users in emerging markets to pay for apps: with cash. The company today announced it’s launching “pending transactions,” which offers users different ways to pay that don’t require a credit card or any other traditional form of online payment.
Lack of access to credit is one of many reasons why users in emerging markets gravitate towards free-to-play and ad-supported games and applications, instead of paid downloads and in-app purchases.
To address this problem, Google has already rolled out other payment options over the years — like support for eWallets, UPI in India, and carrier billing, for example. Over the past year, it’s added 20 more carrier billing partnerships, bringing the total number of carriers … Read the rest