Google and Facebook are increasingly slurping up every ad dollar on the internet. Their dominant position is upending the business models of traditional and startup media companies alike. The click-driven ad model of yore is leaving a graveyard in its wake, as once high-flying companies like Mic collapse.
Learning from the wave of SaaS startups that have launched and gone public over the past decade, media companies are increasingly exploring subscription models as a way to provide robust, recurring revenue while also building closer ties to customers, to boot (btw, have you heard of Extra Crunch?). And customers seem ready to open their wallets, as well.
That transition from ad revenue to subscription means that the infrastructure undergirding these companies needs to be completely ripped out and replaced with new solutions designed to solve a whole new set of problems — and opportunities.