A year after Walmart’s personal shopping service JetBlack launched in New York, the retailer reports two-thirds of customers engage with the service on a weekly basis, and spend an average of $1,500 per month on JetBlack purchases. To be clear, that doesn’t mean the customers are only buying products from Walmart or its subsidiaries like Jet.com — JetBlack is a standalone e-commerce business incubated by Walmart, and will deliver products from other retailers as well.
In fact, the only things it won’t deliver are fresh groceries, alcohol, CBD-related products, tobacco and prescription medications and lenses.
The incubated “startup,” so to speak, is a concierge-style experiment in conversational commerce where customers text requests, then receive product recommendations from Walmart, Jet.com and other local retailers. The service costs $50 per month, making it more expensive than Amazon Prime, but more affordable than high-end concierge services like Hello Alfred and Magic, which … Read the rest