Google’s lead data regulator in Europe has opened a formal investigation into its processing of personal data in the context of its online Ad Exchange, TechCrunch has learnt.
This follows a privacy complaint pertaining to adtech’s real-timing bidding (RTB) system filed under Europe’s GDPR framework last year.
The statutory inquiry into Google’s adtech that’s being opened by the Irish Data Protection Commission (DPC), cites section 110 of Ireland’s Data Protection Act 2018, which means that the watchdog suspects infringement — and will now investigate its suspicions.
The DPC writes that the inquiry is “to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation, including the lawful basis for processing, the principles of transparency and data minimisation, as well as Google’s retention practices”.
We’ve reached out to Google for comment. Update: A … Read the rest