Category: Instagram

June 6, 2019 Off

Instagram one-ups TikTok with karaoke lyrics

By Jill T Frey

Lip-syncing jumpstarted TikTok’s rise to the center of teen culture, arguably displacing Instagram . Now the Facebook-owned app is striking back with a new feature that lets you displays lyrics on your video Story synced to a soundtrack you’ve added with the Music sticker. Lyrics could help creators and their fans sing along, and the visual flare could make the amateur MTV content more watchable.

Instagram scored a big endorsement from teen scare-pop phenomenon Billie Eilish who’s featured in the demo video for Story lyrics, which are now available in all the countries where Instagram Music has launched including the US, Germany, and France.

To play with the feature, first select the Music lens type (amidst Boomerang and other options) before you shoot or the Music sticker after. Once you pick a song, you’ll see lyrics pop up which can help you cue the segment of the music you want … Read the rest

June 4, 2019 Off

Verified Expert Growth Marketing Agency: Bell Curve

By Jill T Frey

Bell Curve founder Julian Shapiro describes his team as talented growth marketers who have a long tail expertise of various channels and who aren’t afraid to play part-time therapists. As an agency, they’re comfortable grounding founder expectations by explaining “No, virality isn’t a dependable growth strategy,” but “Hey, we can come up with a better strategy together.”

Bell Curve, the agency, also runs Demand Curve, a remote growth marketing training program that teaches students (and marketing professionals) the ins and outs of performance marketing.

For a glimpse of how Bell Curve thinks about growth marketing, check out Julian’s guest posts about how startups can actually get content marketing to work and how founders can hire a great growth marketer.

What makes Bell Curve different:

“Bell Curve runs a growth bootcamp which we took in February. It radically improved our growth rate, gave us access to enough data to experiment

Read the rest
June 3, 2019 Off

Fitness startup Mirror nears $300M valuation with fresh funding

By Jill T Frey

Today, Peloton is a bonafide success. The company, which sells $2,245 internet-connected exercise bikes, boasts a $4 billion valuation and a cult following.

That hasn’t always been the case. For years, Peloton battled for venture capital investment and struggled to attract buyers. Now that it’s proven the market for tech-enabled home exercise equipment and affiliated subscription products, a whole bunch of startups are chasing down the same customer segment.

Mirror, a New York-based company that sells $1,495 full-length mirrors that double as interactive home gyms, is closing in a round of funding expected to reach $36 million, sources and Delaware stock filings confirm, at a valuation just under $300 million. It’s unclear who has signed on to lead the round; we’ve heard a number of high-profile firms looked at Mirror’s books and passed. The company has previously raised a total of $38 million from Spark Capital, First Round Capital, Lerer … Read the rest

May 23, 2019 Off

Facebook releases community standards enforcement report

By Jill T Frey

Facebook has just released its latest community standards enforcement report and the verdict is in: people are awful, and happy to share how awful they are with the world.

The latest effort at transparency from Facebook on how it enforces its community standards contains several interesting nuggets. While the company’s algorithms and internal moderators have become exceedingly good at tracking myriad violations before they’re reported to the company, hate speech, online bullying, harassment and the nuances of interpersonal awfulness still have the company flummoxed.

In most instances, Facebook is able to enforce its own standards and catches between 90% and over 99% of community standards violations itself. But those numbers are far lower for bullying, where Facebook only caught 14% of the 2.6 million instances of harassment reported; and hate speech, where the company internally flagged 65.4% of the 4.0 million moments of hate speech users reported.

By far the … Read the rest

May 21, 2019 Off

Daily Crunch: Instagram influencer contact info exposed

By Jill T Frey

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Millions of Instagram influencers had their private contact data scraped and exposed

A massive database containing contact information for millions of Instagram influencers, celebrities and brand accounts was found online by a security researcher.

We traced the database back to Mumbai-based social media marketing firm Chtrbox. Shortly after we reached out, Chtrbox pulled the database offline.

2. US mitigates Huawei ban by offering temporary reprieve

Last week, the Trump administration effectively banned Huawei from importing U.S. technology, a decision that forced several American companies, including Google, to take steps to sever their relationships. Now, the Department of Commerce has announced that Huawei will receive a “90-day temporary general license” to continue to use U.S. technology … Read the rest

May 20, 2019 Off

Instagram’s IGTV copies TikTok’s AI, Snapchat’s design

By Jill T Frey

Instagram conquered Stories, but it’s losing the battle for the next video formats. TikTok is blowing up with an algorithmically suggested vertical one-at-a-time feed featuring videos of users remixing each other’s clips. Snapchat Discover’s 2 x infinity grid has grown into a canvas for multi-media magazines, themed video collections and premium mobile TV shows.

Instagram’s IGTV…feels like a flop in comparison. Launched a year ago, it’s full of crudely cropped and imported viral trash from around the web. The long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app has failed to host lengthier must-see original vertical content. Sensor Tower estimates that the IGTV app has just 4.2 million installs worldwide, with just 7,700 new ones per day — implying less than half a percent of Instagram’s billion-plus users have downloaded it. IGTV doesn’t rank on the overall charts and hangs low … Read the rest

May 20, 2019 Off

Millions of Instagram influencers had their private contact data scraped and exposed

By Jill T Frey

A massive database containing contact information of millions of Instagram influencers, celebrities and brand accounts has been found online.

The database, hosted by Amazon Web Services, was left exposed and without a password allowing anyone to look inside. At the time of writing, the database had over 49 million records — but was growing by the hour.

From a brief review of the data, each record contained public data scraped from influencer Instagram accounts, including their bio, profile picture, the number of followers they have, if they’re verified and their location by city and country, but also contained their private contact information, such as the Instagram account owner’s email address and phone number.

Security researcher Anurag Sen discovered the database and alerted TechCrunch in an effort to find the owner and get the database secured. We traced the database back to Mumbai-based social media marketing firm Chtrbox, which pays influencers … Read the rest

May 13, 2019 Off

Mailchimp’s Ben Chestnut on bootstrapping a startup to $700M in revenue

By Jill T Frey

The well-known tech startup routine of coming up with an idea, raising money from venture capitalists and other outside investors in increasing rounds as valuations continue to rise, and then eventually going public — or getting acquired — has been around for as long as the myth of Silicon Valley itself. But the evolution of Mailchimp — a notable, bootstrapped outlier out of Atlanta, Ga., that provides email and other marketing services to smaller businesses — tells a very different story of tech startup success.

The company is now closing in on $700 million in annual revenues for 2019, and it seems that it has no intention of letting up, or selling out: No outside funding, no plans for an IPO and no to all the companies that have tried to acquire it (interested parties have include private equity firms as well as big tech players). As Mailchimp has … Read the rest

May 7, 2019 Off

Bubble-driven boom in M&As hides steep costs long-term

By Jill T Frey

Driven by ultra-easy central bank policy, global merger and acquisition activity is exploding. The value of transactions in the first eight months of 2018 reached $3.3 trillion worldwide, a 39% increase from 2017, and the market can expect another record-setting year in 2019. What does this mean? The data suggests that optimism about the efficacy of M&As has never been higher. Businesses are increasingly looking to M&As as the way to grow.

Growth is good, but growth can also be cancerous. Financial and strategic calculus may suggest a perfect … Read the rest

May 6, 2019 Off

Where top VCs are investing in media, entertainment & gaming

By Jill T Frey

Most of the strategy discussions and news coverage in the media and entertainment industry is concerned with the unfolding corporate mega-mergers and the political implications of social media platforms.

These are important conversations, but they’re largely a story of twentieth-century media (and broader society) finally responding to the dominance Web 2.0 companies have achieved.

To entrepreneurs and VCs, the more pressing focus is on what the next generation of companies to transform entertainment will look like. Like other sectors, the underlying force is advances in artificial intelligence and computing power.

In this context, that results in a merging of gaming and linear storytelling into new interactive media. To highlight the opportunities here, I asked nine top VCs to share where they are putting their money.

Here are the media investment theses of: Cyan Banister (Founders Fund), Alex Taussig (Lightspeed), Matt Hartman (betaworks), Stephanie Zhan (Sequoia), Jordan Fudge (Sinai), Christian DorfferRead the rest