With products like its password manager Lockwise, private file-sharing service Send and security tools like Firefox Monitor, Mozilla has greatly expanded the brand. That’s a challenge no branding expert can refuse, so it’s no surprise the organization went on a quest for new logos and an update to its iconic Firefox brand.
In its announcement, Mozilla talks a lot about how the brand system rests on ideas like “it’s a radical act to be optimistic about the future of the internet” and “we make transparency and a global perspective integral to our brand, speaking many languages and striving to reflect all vantage points.”
The result of this exercise is an updated Firefox logo that takes the fox out of the equation and basically only leaves the tail. … Read the rest