Yesterday Amazon managed to beat Wall Street’s already optimistic expectations with another record quarterly revenue report. In amongst its victory laps, the company announced intentions to shift its free two-day Prime shipping to one day.
The move has been a Holy Grail for the company, which has already pushed parcel services and its own fulfillment centers to their seeming limits with the promise of a two-day turn around. While some one-day and even two-day options do exist on certain offerings (and in other locales like France, Germany, the Netherlands), an across-the-board push to one-day delivery in the States is a massive undertaking.
Amazon CFO Brian Olsavsky notably hedged his bets a bit with his language. Amazon isn’t committing to a time frame, instead the exec stated that the e-commerce giant is “currently working on evolving” the program. That statement alone was enough to ruffle Wall Street, hitting chief competition Target … Read the rest