Category: Tinder

June 4, 2019 Off

Tinder adds sexual orientation and gender identity to its profiles

By Jill T Frey

Tinder is adding to its profiles information about sexual orientation and gender identity.

The company worked with the LGBTQ advocacy organization GLAAD on changes to its dating app to make it more inclusive.

Users who want to edit or add more information about their sexual orientation can now simply edit their profile. When a Tinder user taps on the “orientation” selection they can choose up to three terms that describe their sexual orientation. Those descriptions can either be private or public, but will likely be used to inform matches on the app.

Tinder also updated the onboarding experience for new users so they can include their sexual orientation as soon as they sign up for the dating app.

Tinder is also giving users more control over how they order matches. In the “Discovery Preferences” field Tinderers can choose to first see people of the same orientation.

The company said … Read the rest

May 31, 2019 Off

Tinder launches a new à la carte option, Super Boost, only for subscribers

By Jill T Frey

Tinder this morning announced a second, more premium version of its most popular à la carte purchase, Boost, with the launch of Super Boost — an upgrade only offered to Tinder Plus and Tinder Gold premium subscribers. The idea with the new product is to extract additional revenues out of those users who have already demonstrated a willingness to pay for the dating app, while also offering others another incentive to upgrade to a paid Tinder subscription.

Similar to Boost, which for 30 minutes puts you on top of the stack of profiles shown to potential matches, Super Boost also lets you cut the line.

Tinder says the option will be shown to select Tinder Plus and Tinder Gold subscribers during peak activity times, and only at night. Once purchased and activated, Super Boost promises the chance to be seen by up to 100 times more potential matches. By … Read the rest

May 10, 2019 Off

Tinder is preparing to launch a lightweight version of its dating app called ‘Tinder Lite’

By Jill T Frey

Tinder is preparing to launch a version of its popular dating app aimed at users in emerging markets. The app, which will be called “Tinder Lite,” offers a smaller, more lightweight version of the current flagship app, the company says. Smaller app size is a defining characteristic of most of today’s “Lite” apps, which are specifically focused on addressing the unique needs of users in areas where data usage, bandwidth and storage space is a concern.

Most major tech companies now offer “Lite” apps for the large and rapidly growing online user base coming from these emerging markets — and specifically India, as of late.

For example, Google has a full suite of lightweight “Go”-branded apps, like Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go and Google Assistant Go. There’s also Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, … Read the rest